About Us


Welcome to Samuel & Williams Online Limited, "Just So Many Little Bits Online”. Men and Women's Apparels, Bedroom Wear, Casual Wear, Everyday Wear, Sports Wear, Swimwear & Accessories.

(S&W) Samuel & Williams would like to take this opportunity by thanking each and every one of you for accepting our invitation on this long term never stop journey.


We strive to be industrious and innovative, We exist to offer you the opportunity to be who you are and want to be, wear what you choose to wear, Be Perfect, “As We are all”.

Your desire is our desire so your priority will be on the top of our wanted list. We believe passionately in doing everything we can in finding the right design, fit, size, length and of cause the best quality, which is why we will commit ourselves to give you the best service that money can buy.


  • Quality has always been the focus.
  • Choosing the right supplier had to be long term plan.
  • Returns needed to be minimal, for defected items.
  • Delivery, we knew it may make or break us.
  • But we always knew second to none is achievable 


Today we owe this journey to Ada Samuel & Latmore Williams, Grandparents to many from far and wide.

  • Two individuals who came together and created a nation of individuals worldwide.
  • Two people who lived and died on a small island in the Caribbean.
  • Never to venture from this island


“Mama” Ada Samuel was a very strong and disciplined lady, A beautiful tall individual no-nonsense person but with a heart of gold. She never got sick as far as we knew. but she will always have a remedy at hand for all others. Left this world too early.

“Daddy” Latmore Williams”, Spent most of his time working on his allotment growing and looking after the small animals which were used to feed the family and neighbour. I can recall as a young six-year-old boy he would always reserve at least half a day in the week and spend time with his grandchildren.

So, we do this in memory of them.


  Company Name: Samuel & Williams Online Limited

Registered Office Address: 71-75 Shelton Street Covent Garden London England WC2H 9JQ
            Email Address: info@samuelandwilliams.co.uk
Company Registration Number: 11591296
Incorporated: 27 September 2018